How to start and scale wholesale successfully.
Have you dreamed of having your products in stores, but don’t know where to start? Where do you find the phone number or email of a buyer, how do you get into a wholesale market, and where do you buy supplies? How many products do you have to make and how fast will the store need them?
I was there a few years ago. I was chasing sales and trying to keep up with social media, my website, inventory, and marketing and not getting anywhere fast.
That’s when I knew I had to reach out to buyers for retail stores. I had buying experience, but not selling experience. I had no idea how to start, but I knew if I didn’t do it ASAP, I was leaving money on the table and I would regret it. I jumped in with both feet and learned a lot the hard way.
If there were a clear, actionable way to sell your products WITHOUT constantly marketing and emailing, designing and creating, obsessive staying on-trend, or the anxiety of “will anyone even want to buy this?”...
… would you feel confident to show up in inboxes of buyers for local boutiques, major department stores, and those online boutiques that sell out in minutes?
In an ideal world, you are traveling and finding inspiration in unexpected places. You have time to photograph and touch the surfaces of landscapes and textiles that have your mind spinning on how to create a new product with that texture or those colors. You see quotes that remind you of a story from your childhood and it creates a desire for something new that will remind you of that time.
It’s not that you don’t do those things. You dream, you see, you imagine what could be if only you had the time, resources, and contacts to make these ideas happen. You make things and sell them to your mom’s friends, on Etsy where they get lost among a million more things that “you might like”, or at the local church to raise money for a new playground….
It’s easy to feel like we need to figure it out all on our own. That’s what I used to do, and it was the loneliest, most ineffective thing I’ve ever done…..
A few years ago, I was signing up for every craft fair in town and within a two-hour radius. Saying yes to every fundraiser that was hosting a show. I had a website, I had an Etsy shop, and I sold to my in-law's friends on Christmas Eve at family lunch…..I wasn’t turning down a sale, y’all!
In October 2015, I came home from a show 3 hours away that was exhausting. To set up the most beautiful booth, I had to fill my SUV to the top, be there all alone, sell a ton, but turn around and get back home. Driving home lI realized I could do this two or three times a year and my life would be a lot easier. After selling my products at the shows to other stores, I knew I could find other stores that might be interested.
I wanted to create a brand that was known nationwide. I had to go to market!
I came home, called the America's Mart in Atlanta, asked for a sales floor person, and signed a contract to show in January 2016. I didn’t have a clue what I was doing.
I was terrified walking in the mart as I had only been as a buyer and had no idea what I was doing.
Hey there, don’t worry! I would love for you to be following along with me throughout the weeks and coming to the live Q&A’s. But, I understand that somethings might get in the way. You will have access to the course for its lifetime and as I make changes, you will get access to those!
I can help you create products from your art that you can sell wholesale and we can talk about taking your collections to market and selling to stores for wholesale!
I am a lifelong learner and have taken several courses where I thought I already knew certain things. I love being reminded and listening to how others create systems because I never know when it might be an aha moment for me! I would love to have you.
Everyone has different learning styles and comfort zones. We will offer links and prompts in the private Facebook group that will keep you updated on everything that is happening and we will send out emails reminding you of what’s happening throughout the course!
I want you to know that if you feel like the product is good and you’ve seen something similar or feel like it fits a need and is going to sell, you are in the right place. We can start from scratch and make sure you have all of the information you need to get into the wholesale world!